The Art and Science of Mentoring

 Coaching was the hottest service offering for experts ten years ago; now there's a gradual shift to mentoring. In this webinar, Australia's leading mentoring specialist Ann Rolfe teaches the art and science of effective mentoring.

Ann Rolfe is unquestionably Australia's leading expert on mentoring. She has been a corporate consultant since 1989, and has developed mentoring programs for the last 15 years of that time. She has created in-house mentoring programs, taught the skill of mentoring, and is Australia's most-published author on the topic.

Why add mentoring to your marketing mix?

1. You get paid for what you might otherwise give away.

If you're good, people will often ask for your advice over coffee, over the phone or just chatting when you meet at networking events. A mentoring program allows you to package this as a formal service.

2. You diversify my income.

Mentoring becomes another string to your bow - another way of earning income. This could be important, especially if you're finding other income sources are tighter in this economy.

3. You leverage your intellectual property into another service.

If you've got the experience and the expertise, why not offer it in the form of mentoring? It takes hardly any effort to try it out - just put together a flyer on your Web site!

4. It gives you flexibility in delivery.

You and your mentoring clients can organise the mentoring program to suit you. You can deliver it when you want, where you want, and at the frequency that best suits you. You should definitely create a schedule to keep the program on track, but that schedule can be more flexible than, say, a conference speaking date.

5. It's more deeply embedded than speaking or training.

Because it's a close one-to-one relationship, you get the chance to make a more significant connection than, say, speaking or training. You customise your advice to suit each client, and you get to see specific results from their actions.

6. You gain stories, experience and case studies.

Your mentoring clients give you plenty of material you can use as content for other presentations. Of course, you have to be sensitive about this and use it carefully; but, used appropriately, you'll quickly build up case studies and stories for use in presentations and writing.

7. It's easy to deliver without preparation.

If you're an expert - and you are, or people wouldn't be asking you for advice - you don't have to prepare much for a mentoring session. This doesn't mean you won't prepare at all. But it's likely that your preparation will be for solid thinking and research rather than working on slides, handouts, worksheets and rehearsals.

8. It might be the best way for clients to get access.

Sometimes clients really want one-on-one access to you. They don't want coaching, where you ask the questions and they find their own answers. They don't want consulting, where you go in and do the work for them. They want mentoring, where you share your experience and show them how to do it themselves.

Do any of these resonate with you?

Here's a small sample ...

What's the difference between coaching and mentoring? This is one of the most common questions asked by clients - implicitly or explicitly. If you get this right, you can increase your perceived value - and true profits.

One of the participants asked Ann this question during the webinar. I've extracted the audio segment of that part of the webinar for you here:

What do you get?

Video Slide Presentation:

You get a 1-hour audio/video presentation of Ann's webinar. You'll be able to see the slides on the screen and listen to Ann's voice. This included a Q&A session, so you'll also be able to hear other people's questions.

This presentation recording is just $47.

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