Make More Sales
Articles
Market
- Talk Their Talk
- Ask Your Customers
- Ask and You Shall Perceive
- Who are the People in Your Neighbourhood?
- Sell Umbrellas When It's Raining
Sales Conversion
- Is Your Home Page Turning People Away?
- Are You Taking Your Site Visitors Forward?
- Are You Making This Big Internet Marketing Mistake?
- Put Your Prices Up
- So What? Converting Features Into Benefits
- Is your Web site turning visitors away?
- Engage Your Visitors Immediately
- Don't Assume They Will Buy on Their First Visit
- Hello? Hello? Is There Anybody Out There?
Web Site Content
- Keep Your Site Current
- Make it Easy For Them To Buy
- Are You Ready To Go International?
- Don't Sell Too Soon
The eGurus Vault
More resources available in the eGurus Vault.
Products
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Expert Gold: Leverage Nuggets for Information ExpertsThe world's leading free publication for leveraging your expertise into products and profits - online and offline
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The Expert Gold PodcastLearn how to leverage your expertise to create more value, carve out a profitable niche, and boost your business growth
If you're in business as an expert - a professional speaker, trainer, facilitator, seminar presenter, coach, author or consultant - you're probably leaving money on the table every time you speak, write, coach or consult. Learn how to leverage your expertise to create more value, carve out a profitable niche, and boost your business growth. |
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Fast, Flat and FreeHow the Internet has Changed Your Business
Do you know the Internet has changed your business, but you don�t know how? Unfortunately, most businesses don�t know the rules have changed. They think Internet marketing is about branding, hype, advertising, mass markets, needs, traffic, transactions, copywriting and better products and services. It�s not. It�s about personality, value, reputation, niches, wants, communities, connections, buying frames and better experiences. If you�re a business owner, you must change your business to stay ahead. This book shows you what has changed, and helps you create a practical strategy to take advantage of the incredible opportunities. |
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Fast, Flat and FreeHow the Internet has Changed Your Business
Do you know the Internet has changed your business, but you don�t know how? Unfortunately, most businesses don�t know the rules have changed. They think Internet marketing is about branding, hype, advertising, mass markets, needs, traffic, transactions, copywriting and better products and services. It�s not. It�s about personality, value, reputation, niches, wants, communities, connections, buying frames and better experiences. If you�re a business owner, you must change your business to stay ahead. This book shows you what has changed, and helps you create a practical strategy to take advantage of the incredible opportunities. |
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The Focal Point PodcastJoin us every two weeks as we take the mystery out of the latest tools and technology of the Internet
My friend Chris and I have regular chats about the technology of the Internet, and how you can tap into it. Join us as we take some of the mystery out of some of the latest technology trends. |
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The eGurus CommunityGihan Perera The eGurus Community gives you access to e-books, audio programs, teleseminars, on-line tutorials, and a member community of other infopreneurs. |
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5 Vital Strategies for Professional Speakers to Master the Science of SellingGihan Perera and David Penglase Professional selling is an orchestrated event. Most of your sales success comes not from the sales call/meeting itself, but from what else you do before and after that interaction. Join master sales consultant and founder of SalesCoachCentral.com, David Penglase, as he teaches you how to sell more in your speaking, training, coaching, consulting or thought leadership practice. |
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Fast, Flat and Free: How the Internet Has Changed Your BusinessOnline Course
The Internet has changed your business. How will you survive and thrive in today's connected world? There are nine key principles for business success at the start of the 21st century. Sign up for this free on-line course and I'll teach you these principles. |
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Find Your MarketHow to find hot markets and responsive customers
Match your message to your market. Too many products fail because they don�t match exactly what their market is looking for. Discover how to use the Internet to find profitable markets in your specialty area, and then match your customer�s language, expectations and hot buttons. |
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Get Active!Web Site Success for Speakers, Trainers, Consultants, Coaches, Authors and other Information Experts
How do you move your business from active income to passive income? Learn the strategy and avoid the traps in this free special report. |
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Make More SalesHow to convert your Web site visitors into paying customers
Turn browsers into buyers. Many Web site owners focus on generating more visitors to their site, but don�t do enough to convert these leads into sales. Increasing your conversion rate can sometimes be easier, faster and cheaper than generating more traffic; and it can have a dramatic impact on your bottom line. |
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The Seven Fatal Mistakes Business Owners Make With Their Web SitesWhy Most Web Sites Cost Money � And How Yours Can MAKE Money
Any fool can create a Web site. And many fools do. There are millions of business Web sites on the Internet. And most of them don�t work. Fortunately, yours can be different. It is possible to build a profitable Web site that helps you grow and develop your business, rather than sucking money out of it and causing you endless headaches and frustration. Download it free at BuildYourWebSiteInTwoDays.com. |
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The Truth About Online SellingGihan Perera with Colin Pearce Selling on the Internet is much more than creating a Web site and hoping the world beats a path to your door. For most businesses, it's also more than building a Web site and treating the on-line channel as separate from your other sales channels. True success in on-line selling comes when you integrate it with your other sales and marketing efforts, so they all build on each other. |
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Web Site Success for InfopreneursOnline Course
Most infopreneurs' Web sites are cluttered. But if you've already got a Web site, don't throw it away! You might just have to tweak it here and there to get big results. In this free on-line course, every two weeks we'll look at one aspect of an effective infopreneur's Web site, and I'll give you some things to check on your own site to discover whether you're doing it right. |
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Web Sites for Speakers, Trainers, Coaches and Consultants: E-Book VersionHow to create a Web site that makes money instead of costing money
The truth is, most experts' Web sites cost money and lose money. This book shows you how to build a Web site that makes money for you. It's not about selling directly from your Web site. Rather, it's about building a Web site that supports your business by promoting, selling and complementing what you do in the "real world". |
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Web Sites for Speakers, Trainers, Coaches and Consultants: Print VersionHow to create a Web site that makes money instead of costing money
The truth is, most experts' Web sites cost money and lose money. This book shows you how to build a Web site that makes money for you. It's not about selling directly from your Web site. Rather, it's about building a Web site that supports your business by promoting, selling and complementing what you do in the "real world". |
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Webinar: Planning Your Web SiteDesign a path from home page to action
Most Web sites don't work well because they are not planned well. That's the bad news. The good news is, it doesn't take much planning to design your Web site to attract your ideal site visitors, lead them on a compelling path through the site, and then convince them to take action. |
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Webinar: The 15 Essential Components of a Thought Leader's Web SiteGet your online strategy right
Social media is all the rage, but your Web site is still important - it's where people come to you when they decide they want to do business with you. This is especially important for Thought Leaders and other infopreneurs, because your clients expect your Web site to demonstrate your thought leadership and expertise. There are hundreds of things you can do on your Web site to position yourself and your thought leadership, but not all of them are effective. In this webinar, I'll share the 15 key components that every Thought Leader needs on their Web site. |
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Build Your Own iPhone AppGihan Perera Creating a successful app for the iPhone can be difficult - you need to find a good developer, you need to get through Apple's complicated and sometimes arbitrary approval process, there's a delay before it gets accepted into the iTunes Store, and there are further delays if you want to change it in the future. Fortunately, there's another - far better - option: Create your own mobile "mini Web site", which gives you many of the same benefits as an iPhone app, but without the limitations. |
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Write NowHow to write so that you can sell, persuade and make a difference
Words can speak louder than actions. Despite the growth of the Internet and other high-tech media, writing is still one of the most powerful tools for communicating your ideas and expertise. By communicating your message in writing � clearly and concisely � you can develop your expertise, build credibility and establish yourself as an authority. |
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Write NowHow to write so that you can sell, persuade and make a difference
Words can speak louder than actions. Despite the growth of the Internet and other high-tech media, writing is still one of the most powerful tools for communicating your ideas and expertise. By communicating your message in writing � clearly and concisely � you can develop your expertise, build credibility and establish yourself as an authority. |
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Gihan Perera
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