Keep The Learning Alive: Online Courses

Most people who attend a conference, training course or seminar don't take action. With an on-line course that delivers on-going material to reinforce your live presentation, you embed the learning, create lasting results, and create more value for your clients and customers.

Who is this for?

I've written this for infopreneurs - that is, speakers, trainers, authors, consultants, coaches and other information experts. Online courses are particularly useful for infopreneurs because they are a natural extension of your current presentations. You're already delivering high-value content to clients; it's now a matter of turning that into an online course instead. Of course, it's not a trivial task, but it’s certainly easier for you than for people who don’t have your intellectual property.

What are the benefits?

  1. You can keep in touch with people after your live presentation, so you create a more personal connection.
  2. You can provide free courses to anybody who visits your Web site, to spread your message further.
  3. You can use these courses as high-value, low-cost gifts for your top clients, so you strengthen your links with your client community.
  4. Most people are still not using on-line courses - so you'll get a clear competitive edge.
  5. The course material is delivered automatically, so it's hassle-free to you.
  6. You have a lot of flexibility over your course delivery, so you can experiment to get the best results.
  7. You can publish your course without any special technical knowledge, so you can do it all yourself without relying on techies.

What will you learn?

Here's an overview of the program:

  • We begin with a few examples of our clients who are using online courses effectively.
  • Then we list a number of benefits of online courses – some you've probably considered and others might be new to you.
  • Then we look at the four broad types of online course, and then how to position them from a marketing viewpoint.
  • I'll then show you some examples of online courses I use.
  • Then we turn to the details of planning and writing your course.
  • Finally, we turn our attention to marketing again, and consider ways of selling more courses and getting more subscribers.

What do you get?

Audio Program:

You get a detailed audio program, which you can listen to on-line or download it to your computer, iPod or other MP3 player.

E-Book:

You also get immediate access to a detailed e-book after you order, so you can instantly start using the ideas in it.
Download a sample here.

This audio/e-book program is $67.

Order here using our secure server.