Speakers, Thought Leaders and Business Professionals: Will You Thrive, Survive or Nose-Dive in Today's Connected World?

Like it or not, the Internet has changed business. Your business.

  • Are more and more clients and prospects coming to you armed with answers and advice (even wrong answers and bad advice!) from elsewhere?
  • Is it harder to be noticed and recognised as an expert and trusted advisor?
  • Do you feel that even your loyal clients are more demanding and more likely to consider other options apart from you?

Here's the problem for most business owners now: Your prospects, clients and customers can get access to YOUR products and services instantly, from somebody else, and for little or no cost.

Google takes away your expertise; low-cost competitors drive down your prices; and passionate amateurs trump paid professionals every time.

So what can you do about it?

The good news is that these changes are perfect for us as business owners – as long as we do something about it.

Unfortunately, most business owners don't know the rules have changed. They think Internet marketing is about branding, hype, advertising, mass markets, needs, traffic, transactions, copywriting and better products and services.

It's not. It's about personality, value, reputation, niches, wants, communities, connections, buying frames and better experiences.

If you're a business owner, you must change your business to stay ahead. It's no longer even good enough to be an expert - you also need to be an authority.

The good news is, you don't have to change everything in your business to succeed. But you do have to change some key things. And those things will be different for each business.

Marketing has always been about connecting your business offerings to your target market. But now three things are important in the way you do this:

How do you put this into practice?

The first change is in your business, where you now need to position yourself as an authority, not just a supplier.  Being an authority means people know you, like you and trust you.

The second change is in understanding your market, where you need to build a community, not just a bunch of customers. This, too, has three components: choosing them, understanding them and connecting them.

When you are an authority in a community, you don’t need to “sell” in the traditional way; rather, you become a trusted adviser they respect.

Putting this all together gives you nine key principles for on-line success:

You don't have to do all nine. Most business owners can do six, and that's enough. And start with three, but the most important three - whatever they are for your business.

Are you ready for things to be different?

I work with professional speakers, trainers, thought leaders and business professionals, helping them move from expert to authority, and leverage their products and services through e-marketing and e-learning.

My objective is to help you to do what you love to do, with people you like to work with, and get paid well for doing it. And I want to help you do all of this while being competitive and productive in today's inter-connected world.

Here are some ways we can work together:


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