Get More Traffic
Articles
Build Your Brand
- Treat Your Business as a Boutique Experience
- Who the Heck Are YOU, Anyway?
- The Seven New Rules of Social Media Marketing
- It's The Community, Stupid!
Show Your Expertise
- One Great Idea or One Trick Pony?
- Gurus Don't Need Business Cards
- One Red Paperclip
- Step Into The Expert's Role
- Copy It Right
- Give Value, Get Traffic
E-Mail Newsletter
- E-Mail Newsletter: What's In It For You?
- Excuses for Not Publishing an E-Zine
- How Many Newsletter Subscribers Are You Losing Every Week?
Blogging
- The Personal Benefits of Blogging
- The Business Benefits of Blogging
- The Quick Start Guide to Blogging
- What is a Blog?
- What's in a Blog?
Podcasting
- Why is Podcasting So Popular Now?
- What are the Benefits of Podcasting?
- A Matter of Convenience
- Are You Making a Truly Personal Connection?
- Practical Podcasting
- Why Seth Godin is Wrong About Podcasting
Video
Advertise Your Site
- The Fastest Way to Get Traffic to Your Site
- Google, Oprah, The Secret and You
- The Trouble With Free Search Engine Traffic
- Reach New Markets
- The Five Key Benefits of Affiliate Marketing
- Common Mistakes with Affiliate Marketing
The eGurus Vault
More resources available in the eGurus Vault.
Products
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Expert Gold: Leverage Nuggets for Information ExpertsThe world's leading free publication for leveraging your expertise into products and profits - online and offline
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The Expert Gold PodcastLearn how to leverage your expertise to create more value, carve out a profitable niche, and boost your business growth
If you're in business as an expert - a professional speaker, trainer, facilitator, seminar presenter, coach, author or consultant - you're probably leaving money on the table every time you speak, write, coach or consult. Learn how to leverage your expertise to create more value, carve out a profitable niche, and boost your business growth. |
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Fast, Flat and FreeHow the Internet has Changed Your Business
Do you know the Internet has changed your business, but you don�t know how? Unfortunately, most businesses don�t know the rules have changed. They think Internet marketing is about branding, hype, advertising, mass markets, needs, traffic, transactions, copywriting and better products and services. It�s not. It�s about personality, value, reputation, niches, wants, communities, connections, buying frames and better experiences. If you�re a business owner, you must change your business to stay ahead. This book shows you what has changed, and helps you create a practical strategy to take advantage of the incredible opportunities. |
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Fast, Flat and FreeHow the Internet has Changed Your Business
Do you know the Internet has changed your business, but you don�t know how? Unfortunately, most businesses don�t know the rules have changed. They think Internet marketing is about branding, hype, advertising, mass markets, needs, traffic, transactions, copywriting and better products and services. It�s not. It�s about personality, value, reputation, niches, wants, communities, connections, buying frames and better experiences. If you�re a business owner, you must change your business to stay ahead. This book shows you what has changed, and helps you create a practical strategy to take advantage of the incredible opportunities. |
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The Focal Point PodcastJoin us every two weeks as we take the mystery out of the latest tools and technology of the Internet
My friend Chris and I have regular chats about the technology of the Internet, and how you can tap into it. Join us as we take some of the mystery out of some of the latest technology trends. |
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Be Their First ChoicePublish an e-mail newsletter that blows away the competition � every time
Experts build trust, trust builds business. Today�s customers are more demanding, better informed and less tolerant of pushy sales techniques. A well-written, high-quality e-mail newsletter positions you as a trusted adviser to your clients and prospects, leading to more sales, more repeat business and strong on-going relationships. |
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Build Your Online Presence Without Spending Hours A DayGihan Perera On-line marketing is about building your reputation by consistently delivering value. But how do you do this without being a slave to your blog, Twitter, Facebook, LinkedIn and the other myriad Internet tools you're "supposed" to be using? In this webinar, I give you a simple formula for writing high-quality content, and then show you a system for leveraging it on-line in different ways. |
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Facebook Success For Your BusinessGihan Perera and Sam Maxwell Facebook matters. With more than 750 million users, the largest social network offers great marketing opportunities for business owners, brands and individuals. But most businesses who try to use Facebook struggle with building a business presence on a social platform. In this three-part webinar series, with guest expert Sam Maxwell, you'll learn how to successfully create and maintain your Facebook business presence, leading to more leads, stronger connections and greater loyalty. This package includes recordings of all three webinars, plus a workbook and links to additional resources. |
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Get More Traffic To Your Web SiteGet More Traffic secrets for speakers, trainers, thought leaders and other information experts
The Internet has changed, and that's good news - great news, in fact - for speakers, trainers, coaches, consultants, thought leaders and other information experts. But it can be bad news if you don't take advantage of it! In this Q&A webinar, Gihan Perera gives you an overview of what's changed and shows you how to leverage your intellectual property to get more traffic to your Web site. |
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Get Traffic FastHow to use Google advertising to get people to your web site now
Get more people to your Web site instantly. Listing your site in Google�s free search listings can be very rewarding when it works, but it takes time, effort and expertise. You can �fast track� this process with Google�s advertising system, which gives you highly targeted traffic instantly at a very low cost. |
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Low Cost PromotionHow to promote your business for little or no cost
Many business owners spend too much money on advertising with very little return. Learn how to do low-cost promotion � both on and off the Internet � that generates a positive buzz about your business, targets your specific niche and sets you apart from your competitors. |
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Low Cost PromotionHow to promote your business for little or no cost
Many business owners spend too much money on advertising with very little return. Learn how to do low-cost promotion � both on and off the Internet � that generates a positive buzz about your business, targets your specific niche and sets you apart from your competitors. This book is currently out of stock, but you can get it in e-book/MP3 format instead. |
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Reach New MarketsTap into other people's networks to build your business
Expand your sales force. Many businesses realise the power of affiliate marketing � using other people to sell your products and services to their customers, for a commission. Unfortunately, most affiliate marketing campaigns fail. Learn the key principles for building an effective, sustainable affiliate marketing system that extends your marketing reach, generates a steady stream of new sales, and boosts your profit margins. |
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Share Your ThoughtsHow to publish a blog that boosts your business
Blogs boost business. Most business Web sites are static and boring, so they turn people away. A well-written blog that complements your Web site can transform your on-line presence � giving you more ways of reaching out with your message, more credibility as an authority in your field, and more effective ways of supporting your existing customer base. |
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Social Media ForumGihan Perera What would you like to know, learn, ask, share or contribute about the way you use social media tools like Twitter, Facebook, LinkedIn, and the like? Come along to this webinar, which is a monthly open forum for asking and answering questions about the way you use social media effectively in your business. This is NOT a presentation by me or anybody else. I facilitate the discussion, but it's really for us all to share ideas, experiences and expertise. |
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Speak Your MindTap into the power of podcasting to build strong personal connections
Break through the mass of e-mail, voice mail and junk mail with the power of podcasting � the Internet�s most powerful tool for creating strong, personal and lasting connections with your clients, prospects and colleagues. A high-value podcast delivered with style positions you as a credible authority, leading to higher sales conversion, stronger business relationships, and a clear competitive edge in a crowded market. |
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Spread The WordMarketing with E-Books and Special Reports
Many infopreneurs would like to successfully use e-books in their business, but they don't know how. The fact is, e-books and special reports can be one of your most powerful marketing tools - if you know how to write the right content, publish them in the right format, and promote them in the right way. |
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The eGurus CommunityGihan Perera The eGurus Community gives you access to e-books, audio programs, teleseminars, on-line tutorials, and a member community of other infopreneurs. |
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The Five Essential Internet Tools for ExpertsGihan Perera In the last three years, the Internet has changed again, and it's changing everything all over again. In this program, I talk about some of the Internet tools, trends and technologies of the 21st century. These are the things you must use to build your business, keep it growing and keep up to date with Internet trends. |
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Fast, Flat and Free: How the Internet Has Changed Your BusinessOnline Course
The Internet has changed your business. How will you survive and thrive in today's connected world? There are nine key principles for business success at the start of the 21st century. Sign up for this free on-line course and I'll teach you these principles. |
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Find Your MarketHow to find hot markets and responsive customers
Match your message to your market. Too many products fail because they don�t match exactly what their market is looking for. Discover how to use the Internet to find profitable markets in your specialty area, and then match your customer�s language, expectations and hot buttons. |
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The Truth About Online SellingGihan Perera with Colin Pearce Selling on the Internet is much more than creating a Web site and hoping the world beats a path to your door. For most businesses, it's also more than building a Web site and treating the on-line channel as separate from your other sales channels. True success in on-line selling comes when you integrate it with your other sales and marketing efforts, so they all build on each other. |
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Web Site Success for InfopreneursOnline Course
Most infopreneurs' Web sites are cluttered. But if you've already got a Web site, don't throw it away! You might just have to tweak it here and there to get big results. In this free on-line course, every two weeks we'll look at one aspect of an effective infopreneur's Web site, and I'll give you some things to check on your own site to discover whether you're doing it right. |
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Web Sites for Speakers, Trainers, Coaches and Consultants: E-Book VersionHow to create a Web site that makes money instead of costing money
The truth is, most experts' Web sites cost money and lose money. This book shows you how to build a Web site that makes money for you. It's not about selling directly from your Web site. Rather, it's about building a Web site that supports your business by promoting, selling and complementing what you do in the "real world". |
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Web Sites for Speakers, Trainers, Coaches and Consultants: Print VersionHow to create a Web site that makes money instead of costing money
The truth is, most experts' Web sites cost money and lose money. This book shows you how to build a Web site that makes money for you. It's not about selling directly from your Web site. Rather, it's about building a Web site that supports your business by promoting, selling and complementing what you do in the "real world". |
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Webinar: The 15 Essential Components of a Thought Leader's Web SiteGet your online strategy right
Social media is all the rage, but your Web site is still important - it's where people come to you when they decide they want to do business with you. This is especially important for Thought Leaders and other infopreneurs, because your clients expect your Web site to demonstrate your thought leadership and expertise. There are hundreds of things you can do on your Web site to position yourself and your thought leadership, but not all of them are effective. In this webinar, I'll share the 15 key components that every Thought Leader needs on their Web site. |
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Build Your Own iPhone AppGihan Perera Creating a successful app for the iPhone can be difficult - you need to find a good developer, you need to get through Apple's complicated and sometimes arbitrary approval process, there's a delay before it gets accepted into the iTunes Store, and there are further delays if you want to change it in the future. Fortunately, there's another - far better - option: Create your own mobile "mini Web site", which gives you many of the same benefits as an iPhone app, but without the limitations. |
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On-Line Presentations and Slide ShowsGihan Perera If you're a speaker or trainer using PowerPoint or Keynote, you probably already use it more effectively than most people. But are you leveraging this skill into on-line presentations as well? In this webinar, I show you how to use PowerPoint or Keynote to create powerful on-line presentations, which you can either use for marketing purposes or as part of your on-line learning programs. |
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Online Visuals Without VideoGihan Perera On-line video is hot right now, but it's not easy to create a PROFESSIONAL on-line video. But why are we thinking that video is the only way to present information visually on the Internet? There are other ways as well, some just as impressive - and sometimes even more impressive - than video. |
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Show me!Use Online Videos to Create Compelling Experiences
Online video has finally come of age. For years, speakers, trainers and other infopreneurs saw the potential for video as the ideal vehicle for marketing and distributing their message. Until recently, video on the Internet was a dream, but it was slow, clunky and required special software. Now it's a dream come true. Internet access is better, the software for producing video has improved, and Web browsers now play video easily. It's the perfect time to create online video. |
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Webinar SmartsFree Online Course
Would you like to successfully use webinars in your business, but you're not sure how? Or perhaps you're intimidated by the technology? The fact is, webinars can be one of your most powerful marketing and presentation tools - if you know how to run them properly. If you're a speaker, trainer, consultant, coach, thought leader or other infopreneur, you must know how to use this cutting-edge technology to deliver your material to new and existing clients. |
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Write NowHow to write so that you can sell, persuade and make a difference
Words can speak louder than actions. Despite the growth of the Internet and other high-tech media, writing is still one of the most powerful tools for communicating your ideas and expertise. By communicating your message in writing � clearly and concisely � you can develop your expertise, build credibility and establish yourself as an authority. |
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Write NowHow to write so that you can sell, persuade and make a difference
Words can speak louder than actions. Despite the growth of the Internet and other high-tech media, writing is still one of the most powerful tools for communicating your ideas and expertise. By communicating your message in writing � clearly and concisely � you can develop your expertise, build credibility and establish yourself as an authority. |
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Gihan Perera
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