Ten Ideas for Writing E-Books FAST
E-books and special reports (they're pretty much the same thing, except in name) can be among your most powerful marketing tools. So why don't more infopreneurs use them?
One reason is that many people think they're too hard to write. But they're not! Here are ten ideas for writing an e-book fast.
1. Sample chapter
If you've written a book, one chapter might be particularly
useful to re-publish as an e-book. Similarly, if you've
contributed a chapter to a compilation book, re-publish that
chapter in e-book format as well.
I did this with the two chapters I contributed to Ideas 1 and Ideas 2 for Thought Leaders.
2. Interview
If it takes time for you to write, prepare a set of questions on your topic and ask a friend to "interview" you so that your thoughts flow more freely. This doesn't have to be a professional interview. You're just creating a conversation to help your ideas flow.
Record your responses and get this transcribed into a Word document, which you can then edit into an e-book.
3. Frequently Asked Questions
Give out blank cards to your audience, and ask them to
write down their most important question. Write a brief
answer to each, and create an e-book titled "The 21 Top Things
You Always Wanted to Know About XYZ".
Erica Bagshaw does this with her excellent e-book Everything You Always Wanted to Know About Energy at Work But Didn't Know Whom to Ask.
4. Ghostwriter
Engage the services of a professional ghostwriter to write your e-book for you. Give them an article you've written, your workbook, a recording of a presentation, or something else that sets them in the right direction - and then leave it to them. On-line services like Elance.com are ideal for finding suitable providers.
I did this with my e-book Advanced PowerPoint Techniques.
5. Old articles
If you publish a regular newsletter (and if you don't, why not?),
select suitable articles on a related topic and compile them into
an e-book.
I did this once with this newsletter. I write this every two weeks, so at the end of a year, I had 25 high-quality articles, which I put together into an e-book "25 Hot Ideas for Making More Money From Your Web Site".
6. Article directories
There are many places where you can use other people's articles (at no charge, provided you give them credit). Find some relevant articles in your area of expertise, and compile them into an e-book.
I once created an e-book in an hour for a client using exactly this technique. We chose one article directory Web site, found 20 articles about her topic area (communication skills), and simply did cut-and-paste directly from the Web site into a Word document.
7. Enlist your mates
Ask your colleagues, clients or even your competitors to contribute
an article each, and compile them into an e-book.
I've done this in 2006 and 2007 to create the "Expect More ..." e-books. I invite First Step clients to write a one-page article, I compile them into an e-book, and each contributor then gets a customised version to share with their network.
8. Program transcript
Record a live presentation, get it transcribed and edit it into
an e-book. If you're short of time or writing isn't your strong
point, outsource the editing to a ghostwriter - as I mentioned
above.
I do this regularly with my teleseminar programs, converting many of them to e-book form as well.
9. Public domain
Some material is already in the public domain, which means you can freely edit it and re-publish it - even under your own name if you add substantially to it. Just be sure the material is in the public domain.
10. Private label
Some e-books have an option for you to buy "private label rights",
which means you can re-publish them with your own branding. Private
label rights are a hot Internet marketing topic right now, with many
Internet marketers promoting the idea of selling them. I don't
necessarily recommend you go into business selling them, but
you might be able to buy e-books with these rights, so you can
re-publish them for your network.
Search Google for the phrase "private label rights" combined with your area of expertise.
Permission to Reprint: Yes, you may reprint this article in any of your publications - paid or free, electronic or physical, commercial or non-commercial - provided you do not edit it in any way (except for formatting changes to suit your publication style), and include this resource box with the article:
| Gihan Perera is an Internet coach who helps business professionals with e-marketing and e-learning. He's the author of "Web Sites for Speakers, Trainers, Coaches and Consultants" and "Fast, Flat and Free: How the Internet Has Changed Your Business". Visit http://GihanPerera.com and get your complimentary special reports. |
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