The Five Essential Internet Tools For Experts

If you're an expert, these are the 5 key Internet tools you must use to build credibility, demonstrate expertise and stay on the leading edge of Internet technology for delivering your expertise:

Briefly, they are:

  1. An e-zine (e-mail newsletter): To maintain an on-going relationship with your community.
  2. A podcast (audio newsletter): To build a stronger, more personal connection than the written word.
  3. On-line video: To provide an experience of you delivering your expertise.
  4. E-books: To deliver material on-line with substance.
  5. A blog: To demonstrate your authority as a leading expert in your field.

And of course, there's a Web site, but nowadays that's taken for granted. If you're serious about your business, you will have a Web site. These five tools are additional to your Web site.

Which of these are you already using? More to the point, which are you not using (yet)?

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Gihan Perera is an Internet coach who helps business professionals with e-marketing and e-learning. He's the author of "Web Sites for Speakers, Trainers, Coaches and Consultants" and "Fast, Flat and Free: How the Internet Has Changed Your Business". Visit http://GihanPerera.com and get your complimentary special reports.

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